“Fashions fade, style is eternal.” —Yves Saint Laurent
As a child with a keen eye for styling and a knack for fashion, Foram Aslot loved reading fashion magazines and watching celebrity designers all day long. She would carefully observe cuts, fabrics, colours and form her design ideas. Her curiosity quickly turned into a passion as she graduated with a degree in Clothing & Textile. She then moved to Mumbai to study Fashion Marketing. The city of dreams helped plant the seed of entrepreneurship in Foram’s mind and today, she has successfully run her fashion studio for over 5 years now.
Growing up in Gujarat, the state’s culture left a deep impression on Foram. Her designs can be traced back to the roots of the Gujarati community she was brought up in. The traditional prints and patterns meet comfort and style at Foram Aslot’s design studio based out of Vadodara, Gujarat. “Such a harmony of style and comfort is hard to find and we keep coming back to Foram for this”, says Tanvi Mehta, one of Foram’s very first clients.
Foram’s rise in Gujarat’s fashion scene is backed by a family-like team with an iron-clad bond. Over the years, Foram has backed artisans of Ajrakhpur, Kutch and has forged everlasting relationships with the local community. She also hires women who’ve lost their kin and helps them stand on their feet. Foram’s deep sense of community and an understanding of human nature reflects in her designs and a long list of satisfied clients in India, and abroad.